Google Analytics provides information on Daily Active Users (“1 Day Active Users”) and Monthly Active Users (I typically use “28 Day Active Users” since the end-users for the products I’m working on tend to have a strong weekly activity cycle). This is good data to have, but I had a few improvements I wanted to put in place:
View the same info in Google Data Studio so I can display it in an embedded report
Show the report viewer the DAU/MAU ratio (popular metric for product “stickiness”)
Show the report viewer average DAU and MAU stats…